Management Information System is the development and use of Information System that help business achieve their goals and objectives.
There are many management information system in marketing area. For instance, marketing research management information system, customer service management information system, delivery management information system.
1)Marketing Research MIS: Marketers and managers can easily research the market and get the ideas and trends through MIS. Owing to that, it helps them to be more familiar with the potential market and market they have and make improvement about the products, service.
2)Customer Service MIS: People who work in the customer service department have to deal with problems customers have, requests customers ask for so that they can earn the first-hand information, feedback through the MIS.
3)Delivery MIS: The Delivery MIS should consist of customer information which probably include E-mail addresses, phone numbers, their preferences. The managers, marketers and delivery people are able to pay more attention on customers and whole markets and manage time more effectively and efficiently to achieve their business goals.
Thursday, May 27, 2010
MIS and My Career
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